![]() I think people who tried to work a logo too hard, having too much meaning, wind up with something that's too complex. RJ: The main thing is to make it simple, because designers especially young designers tend to over-design or clients want too many things in there. Don't mean to be rude to the designer or something, just wanted to say what I think.Ībout the logo designer of the Apple's Apple comes this statement:ĬB: Can you give me the most important things to watch out for when designing a logo? It's complexity in simplicity, not just simplicity for its own sake. ![]() Logotypes are supposed to consist of graphical elements that serve a purpose (other than looking nice), to convey something about who or what the logotype represents. Though this is a nice looking logo and so forth it's main problems are that it's graphical elements are derivative and even worse that they don't seem to serve any meaningful purpose. And also silhouette of the logo falls short is flat and bulky, and lacks the depth and dynamics of the actual Blender logo. There are two things this design has going for it at a glance: first the re-purposeing of the graphical elements to make it the letter "b" don't feel like a bad idea at all, though in this case the implementation is shamelessly derivative of the beats-logo secondly the presentation with the different color palette and the graphical wave element at the top which do look good, but is as an obvious derivative design as the above mentioned. Though it is, in my opinion, no way near the quality required for being a replacement for the actual Blender logotype, since that one is way superior in every way. However, I actually dig the logo, I do like seeing the "b" coming out of it Look at Apple's logo, the Nike swoosh, the Twitter bird, etc.Īnyhow, you are welcomed to your own opinion. I also feel like that is a bit of a weak argument, considering that this logo is obviously more centrally balanced than the current logo.Īlso, there is no rule to say that logos must be symmetrical or symmetrically balanced. I would argue that what he has done is optically centering it. If you were to look at this logo as a physical object, you might imagine that the first ascending stroke would cause the circular base to begin to rotate counter-clockwise without the other elements helping to offset its visual weight and even out the overall balance. Inspect how circular characters hang below the baseline to optically feel aligned to other characters. Fonts are a great place to examine the use of design optics and alignment. Things being optically balanced are not based on fixed measurements like how you are trying to break it down. Honestly, optical balance is not what you mean, at least I don't think it is. Besides, she's grown on me over the years. Since she's only used in test renders and cameos, I don't think it matters all too much. Though, she's more as an inside joke and a casual touch. Like the MODO ads I find in 3D Artist magazine.Īs for Suzanne, she could be improved, with updated topology. Though, I would see it being used in single-page/"splash" ads more than as a standard use of logo. It give the logo set a bit more casual flair, as if it's representing the creative, dynamic nature of the suite. That wavy divider's a reoccurring theme, like here: It doesn't have to be consistent with the typeface and logo to fit in-it's used consistently as a background theme. I see what you mean, but I don't think elements always have to be self-similar all the time. Where I disagree most is with the sinus line. Feels better (to me) having the "Blender" name logo smaller and *floating* in the middle of the "b" icon logo's height. Something feels a bit off in having the "b" icon logo sized and aligned the same with the "Blender" name logo. I thought in the first logo concept, with the Blender icon logo right next to the "Blender" name, the "Blender" name could've made smaller and placed just a bit upward, like the way this one on the far left is: I'm not sure I get what you mean by the 'b' in the logo being not balanced (center) around the dot or that there's more mass to the right. Personally, I disagree with some of that analysis.
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